Over the past decade, the landscape of the marketing industry has drastically transformed. Once driven by the hands on daily grind of outbound strategies, the industry now relies heavily on various inbound and updated outbound tools and technology to generate leads, and consequently, create sales.
We give a lot of attention to determining whether Twitter is fading away, or if LinkedIn’s redesign means that it’s becoming more powerful as a marketing tool. What those analyses fail to recognise, however, is that the new generation of consumers aren’t loyal to any one platform.
Blockchain was big news in 2017 largely due to the huge spike in cryptocurrencies and especially Bitcoin. As people gain a greater understanding of what it does, its value to marketing technologies is also emerging and is likely to take hold in 2018. Blockchain technologies have the potential to disrupt how digital advertising is measured and delivered as long as the systems can overcome their current speed restrictions.
Influencer content has elicited some mixed feelings in 2017, with some suggesting that the returns don’t make the often high cost worth it. It’s unlikely to fade away, though, and for good reason. Influencers are shown to boost engagement and offer a sense of authenticity to their followers that sets them apart from traditional advertising.
Salesforce research shows that 62% of marketers will be using artificial intelligence by 2018, with overall use growing by 50% or more over the next two years.
It seems as if virtual reality has been hyped as the next big thing for a long time now, but this time it really is just around the corner.
Marketing; a fast-moving, people focused, technology-driven and competitive industry. Which is exactly why aspiring marketers need to keep an eye to the future.
Gold Coast based Envirotech Education student, Simon Witt, recently won the Queensland International Education & Training (IET) VET Student of the Year Award. This is a recognition of not only Mr Witt’s efforts but also the great education options provided by the Gold Coast's exciting Vocational Education and Training (VET) sector.