Influencer content has elicited some mixed feelings in 2017, with some suggesting that the returns don’t make the often high cost worth it. It’s unlikely to fade away, though, and for good reason. Influencers are shown to boost engagement and offer a sense of authenticity to their followers that sets them apart from traditional advertising.
With 94% of marketers considering it effective in 2016, influencer budgets were predicted to double in 2017. Future projections suggest that the industry will experience five times more growth by 2021.
2018 trends will include brands testing out micro influencers instead of celebrity endorsements, as well as more holistic, reciprocal relationships between brands and influencers. These trends contribute to more organic content designed to increase engagement and trust.
Keep an eye out on our blogs for an upcoming guest blogger! We will also have continued installments of Envirotech Education's Makreting mini series; where define and highlight the importance of these marketing trends. Let us know what you would like to hear about!
