It seems as if virtual reality has been hyped as the next big thing for a long time now, but this time it really is just around the corner.
There are several major players in the space, which means that headsets are coming down in price and becoming accessible for consumers.
It may be primarily used for media and entertainment at the moment, but as VR and AR technologies become more widespread, there are a number of implications for marketers. The first marketers to truly harness these technologies will be putting themselves ahead of the pack, but that will be short lived. Rather than seeing it as a way to stand out from the crowd, use VR to help consumers process their decision making and engagement levels. That means working in conjunction with human intuition and artificial intelligence to get the campaign focused on the things that matter.
Stay tuned over the next few weeks, Envirotech Education will be continuing to discuss the current 2018 Marketing Trends. Let us know what you would like to hear about!
