We give a lot of attention to determining whether Twitter is fading away, or if LinkedIn’s redesign means that it’s becoming more powerful as a marketing tool. What those analyses fail to recognise, however, is that the new generation of consumers aren’t loyal to any one platform.
Young millennials, and upcoming Generation Z consumers, are not only digital natives, they’re social media natives. Facebook has been around since 2004, when these 20-somethings were just children. As young adults, they use up to five screens a day and check multiple platforms as a matter of course.
Poor mobile UX will seriously disadvantage marketers trying to reach this group, who do most of their browsing on mobile devices. Marketers will need to consider how to provide a fluid experience across platforms, rather than putting all their advertising eggs in media basket.
That wraps up our mini series on Marekting Trends in 2018.
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Next week we have our guest blogger - do you know who it is?
