Salesforce research shows that 62% of marketers will be using artificial intelligence by 2018, with overall use growing by 50% or more over the next two years.
Big data is already helping marketers to collect and aggregate data points to develop strategy, while automated technologies deploy campaigns to targeted demographics. Artificial intelligence takes things one step further. It can detect and extrapolate patterns, even in unstructured data, to identify opportunities that marketers may not have spotted.
With continued growth in the Internet of Things and voice activated, connected devices, opportunities to use artificial intelligence and machine learning will explode in 2018. Niche products and laser focused campaigns will become a realistic aim as AI becomes more affordable.
Stay Tuned for the continued installments of Envirotech Education's Makreting mini serioes. We will define and highlight the importance of these marketing trends. Let us know what you would like to hear about!
